Tender Details

Country: Ireland
Summary: Creative and Digital Campaign Services to the Irish Defence Forces
IET Ref No: 120667292
Deadline: 18 Jul 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: 5840190
Purchaser's Detail:
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Description:
The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forces- recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential inductees (18-39 year olds) and their significant influences (parents, partners, siblings, friends, career guidance teachers etc.).
Documents:

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Creative and Digital Campaign Services to the Irish Defence Forces - Ireland Tender

The IRISH DEFENCE FORCES_1144, a Government sector organization in Ireland, has announced a new tender for Creative and Digital Campaign Services to the Irish Defence Forces. This tender is published on IrelandTenders under IET Ref No: 120667292 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-07-18.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.